Web funnels
A web funnel lets you test offers, prices and messaging without waiting for an app release or store review. Built well, it becomes one of the cheapest places to learn what your audience will pay for.
Signs it is time to call us
- Every pricing test has to wait for the next app release.
- Ad traffic lands on a generic homepage.
- You would like to sell outside the app stores but are not sure how to start.
- Your landing pages take a developer a week to change.
What you get
- 1Funnel strategy: quiz, lead form or direct checkout
- 2Landing pages designed and built for fast loading
- 3Payment integration with Stripe or Paddle
- 4Account handoff from web purchase into the app
- 5Attribution and analytics wired end to end
- 6An A/B testing setup for copy, offers and prices
Four steps, in this order
The first two steps usually fit into the growth audit. The last two repeat every month.
- 1
Funnel design
We sketch the full path from ad to app, decide which questions or steps earn their place, and agree the offer.
- 2
Build
Pages are built on a modern stack with a reusable component kit, so new variants take days instead of weeks.
- 3
Connect
Payments, attribution and account linking are wired and tested with real transactions before launch.
- 4
Test continuously
Once live, the funnel always has one experiment running: a headline, a quiz step, a price point or a plan layout.
On the scoreboard
The numbers this craft is judged by, reviewed every month.
- Landing page to checkout rate
- Checkout completion
- Web-to-app activation rate
- Revenue per visitor
- Page load time on mobile
Tools we use here
If you already use something else, we will work in your setup.
- Next.js
- Stripe
- Paddle
- Vercel
- Google Tag Manager
- Optimizely
Good questions, straight answers
Is selling subscriptions on the web allowed?
Yes, in many cases, but the rules differ by platform, region and how users reach the page. We review your specific setup and design within the current guidelines.
Do we need to change the app?
Usually a small change, so users who paid on the web can sign in and get access. We write the spec for your developers.
Who hosts the funnel?
Hosting, domain and code all sit under your own accounts. We set it up and you hold the keys.
Got an app worth growing?
Tell us where it stands today. We reply within one business day with next steps, or with an honest no if we are not the right fit.