Skip to content
Almaty RW
What we do

Everything between a great app and a growing one

Six crafts that most apps need at some point. Take one, take a few, or take all of them. They are designed to work together, and they share one scoreboard.

01

Store growth

Your store listing is the page every paid and organic visitor lands on before they decide. We research the keywords people really type, rewrite metadata market by market, redesign screenshots and run listing experiments on a calendar, not when someone remembers.

  • Keyword research and a ranked keyword map for every target market
  • Title, subtitle, description and promo text rewritten per locale
  • Screenshot and preview video concepts, designed and exported
  • Product page optimization tests on iOS and store listing experiments on Google Play
How we run it, step by step
02

Performance media

Campaigns run on Apple Ads, Google's app campaigns, Meta, TikTok, Snapchat and a handful of smaller networks where they make sense. Budgets follow the cost of a paying user, not the cost of an install, and every new channel starts as a small test before it gets real money.

  • A media plan with channel mix, budgets and target cost per paying user
  • Account structure, naming and conversion setup on every network
  • Daily bid and budget management
  • Audience and placement tests with clear stop rules
How we run it, step by step
03

Creative lab

A small in-house team of producers, editors and motion designers, plus a vetted network of creators. We make short-form video, playables, statics and store visuals in steady weekly batches, and use the results of each batch to brief the next one.

  • A monthly creative plan built from your account data
  • Creator sourcing, scripts, usage rights and shoot management
  • Short-form video edits in all common aspect ratios
  • Motion graphics, statics and carousel sets
How we run it, step by step
04

Lifecycle & CRM

Most of the value of an install is decided in its first week. We map the journey from first open to renewal, then design onboarding changes, push notifications, emails and in-app messages that help people reach the moment your app clicks for them.

  • A journey map from first open to first renewal
  • Onboarding and paywall recommendations with mockups
  • Message flows across push notifications, email and in-app, written and built
  • Trial and renewal reminder sequences
How we run it, step by step
05

Measurement & insight

Good decisions need numbers that agree with each other. We set up attribution, clean up event tracking, build cohort and revenue dashboards, and turn them into short reports with a clear recommendation on top.

  • A tracking plan with clear event names and definitions
  • MMP setup or cleanup, including SKAdNetwork conversion values
  • Cohort, revenue and channel dashboards
  • A user lifetime value model, documented and reviewed together
How we run it, step by step
06

Web funnels

Some audiences convert better on the web: a quiz, a personalized plan, a checkout, and then the app. We design, build and test these funnels, connect payments and attribution, and keep them running as an experiment surface for your campaigns.

  • Funnel strategy: quiz, lead form or direct checkout
  • Landing pages designed and built for fast loading
  • Payment integration with Stripe or Paddle
  • Account handoff from web purchase into the app
How we run it, step by step
Ways to work together

Pick a starting point

Growth audit

Teams that want an outside view and a plan they can run themselves.

  • Store, media, creative and lifecycle review
  • Tracking and data health check
  • Written growth plan with priorities
  • Two working sessions with your team

Fixed price · 3 weeks

Most chosen

Core retainer

Teams with a strong in-house core who need two or three crafts covered.

  • Two or three crafts of your choice
  • Monthly rhythm and review
  • Shared scoreboard and Slack channel
  • Quarterly strategy session

Monthly fee · 3-month start

Full growth team

Apps that want one partner to own growth end to end.

  • All six crafts under one plan
  • Dedicated growth lead
  • Weekly check-in plus monthly review
  • Board-ready quarterly summary

Monthly fee · 6-month start

See how an engagement runs

Got an app worth growing?

Tell us where it stands today. We reply within one business day with next steps, or with an honest no if we are not the right fit.

Start the conversationor email [email protected]