Creative lab
Ad networks reward fresh creative. A great video can carry a campaign for a few weeks and then fade. Our lab keeps a steady supply of new concepts moving, so your campaigns never depend on one lucky ad.
Signs it is time to call us
- The same three videos have been running since spring.
- Every new ad takes a month and a round of approvals.
- Creator videos look polished but nobody stops scrolling.
- Nobody can say which hooks or formats have worked before.
What you get
- 1A monthly creative plan built from your account data
- 2Creator sourcing, scripts, usage rights and shoot management
- 3Short-form video edits in all common aspect ratios
- 4Motion graphics, statics and carousel sets
- 5Simple playable ads where the network supports them
- 6A tagged creative library so results stay searchable
Four steps, in this order
The first two steps usually fit into the growth audit. The last two repeat every month.
- 1
Creative audit
We tag every ad you have run by hook, format, length and message, and look for patterns in what earned spend.
- 2
Concept sprint
New ideas are written as short scripts first. You review them on one page before anyone books a shoot.
- 3
Weekly batches
Each week a new set of ads ships to the media team, already cut for every placement and named for reporting.
- 4
Learn and iterate
Strong ads get variations with new openings and endings. Weak ones are retired, and the notes go into the next brief.
On the scoreboard
The numbers this craft is judged by, reviewed every month.
- Thumb-stop rate in the first two seconds
- Watch-through rate
- Click-through rate by concept
- Cost per paying user by creative
- Share of spend on ads younger than 30 days
Tools we use here
If you already use something else, we will work in your setup.
- Figma
- After Effects
- Premiere Pro
- CapCut
- Frame.io
- Motion
Where we have done this
Good questions, straight answers
How many ads do you produce per month?
It depends on spend and channels. A typical account gets 20 to 40 new assets per month, counting variations. We agree the number upfront and adjust it each quarter.
Who owns the footage?
You own every final file and raw clip. Creator contracts include paid usage rights for the period we agree, and we keep the paperwork organized for you.
Can you work within strict brand guidelines?
Yes. We build a short creative rulebook with your brand team in week one, and every concept is checked against it before production.
Got an app worth growing?
Tell us where it stands today. We reply within one business day with next steps, or with an honest no if we are not the right fit.