Store growth
Most store pages are written once at launch and then left alone. Meanwhile competitors, search trends and your own product all keep changing. We treat the listing as a living page with its own roadmap and its own experiments.
Signs it is time to call us
- Search traffic has been flat for months even though the product keeps improving.
- Screenshots still show features from two versions ago.
- Paid campaigns bring visitors who look at the page and leave.
- You are live in several countries but the listing only really works in English.
What you get
- 1Keyword research and a ranked keyword map for every target market
- 2Title, subtitle, description and promo text rewritten per locale
- 3Screenshot and preview video concepts, designed and exported
- 4Product page optimization tests on iOS and store listing experiments on Google Play
- 5Custom product pages and custom store listings for key ad themes
- 6A review and rating plan, including reply templates for support
Four steps, in this order
The first two steps usually fit into the growth audit. The last two repeat every month.
- 1
Listing teardown
We compare your page with the five apps you lose installs to and mark every gap: keywords, first screenshot, social proof, video, localization.
- 2
Keyword map
Search volume, difficulty and relevance scored for each market, then turned into metadata drafts you approve before anything goes live.
- 3
Creative refresh
New screenshot sets built around one clear message per frame. We design two or three directions and let the store data choose.
- 4
Experiment calendar
One listing test running at all times, each with a written hypothesis and a stop date, plus a monthly metadata update.
On the scoreboard
The numbers this craft is judged by, reviewed every month.
- Page view to install rate
- Keyword rankings in the top 10
- Organic installs per market
- Average rating and review volume
- Install rate on custom product pages
Tools we use here
If you already use something else, we will work in your setup.
- App Store Connect
- Google Play Console
- AppTweak
- Sensor Tower
- Figma
Where we have done this
Good questions, straight answers
How long before store changes show up in the numbers?
Metadata changes usually settle within two to four weeks, once the stores re-index and rankings stabilize. Screenshot tests need enough traffic to read, which for most apps means two to three weeks per test.
Do you also handle localization?
Yes. We work with native speakers for each language and adapt keywords and messaging to the market. A literal translation of English keywords rarely matches what people search for locally.
We already have a designer. Does that work?
Of course. We can deliver concepts and copy for your designer to produce, or handle the design ourselves. Many teams mix both.
Got an app worth growing?
Tell us where it stands today. We reply within one business day with next steps, or with an honest no if we are not the right fit.