Performance media
Cheap installs are easy to buy and expensive to keep. Our media team optimizes for the event that pays your bills, whether that is a trial, a first purchase or a subscription, and reports on it in plain numbers every week.
Signs it is time to call us
- Cost per install looks great while revenue stays the same.
- One channel holds most of the budget and nobody remembers why.
- Campaigns are optimized for installs because the purchase event never got set up.
- Scaling spend by 20% doubles your cost per subscriber.
What you get
- 1A media plan with channel mix, budgets and target cost per paying user
- 2Account structure, naming and conversion setup on every network
- 3Daily bid and budget management
- 4Audience and placement tests with clear stop rules
- 5Weekly performance notes in plain language
- 6A monthly reallocation proposal based on cohort results
Four steps, in this order
The first two steps usually fit into the growth audit. The last two repeat every month.
- 1
Account audit
We review historic spend, conversion setup and cohort quality per channel, and flag anything that cannot be measured yet.
- 2
Test plan
Each channel gets a test budget, a target cost per paying user and a date when we decide to scale, change or stop.
- 3
Launch and tune
Campaigns go live with creative from our studio. Bids and budgets are adjusted daily while the learning phase settles.
- 4
Scale in steps
Winning campaigns get budget in measured increments, so we can see the point where extra spend stops paying for itself.
On the scoreboard
The numbers this craft is judged by, reviewed every month.
- Cost per trial or first purchase
- Cost per paying user by channel
- Return on ad spend at day 7 and day 30
- Share of budget on proven campaigns
- Blended cost per paying user
Tools we use here
If you already use something else, we will work in your setup.
- Apple Ads
- Google Ads
- Meta Ads Manager
- TikTok Ads
- Snapchat Ads
- AppsFlyer
Where we have done this
Good questions, straight answers
Who owns the ad accounts?
You do. We work inside your accounts with access you control, and all billing goes directly to you. Nothing about your history depends on staying with us.
Is there a minimum budget?
Paid media starts to make sense at around $15k per month across channels. With less, we usually recommend focusing on store growth and lifecycle first, where the same effort goes further.
Do you charge a percentage of spend?
No. We charge a fixed monthly fee agreed in advance, so we have no reason to push spend up for its own sake.
Got an app worth growing?
Tell us where it stands today. We reply within one business day with next steps, or with an honest no if we are not the right fit.