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Almaty RW
Approach

Clear plans, honest reviews, no busywork

Growth work goes wrong when nobody can say what was tried, why, and what came of it. Our approach is built to make those three things obvious at any point in the engagement.

Our habits

What you can expect from us

  • ✓Share one scoreboard with your whole team

    ✕Hide results inside a forty-page monthly deck

  • ✓Write a hypothesis and a stop date before every test

    ✕Let experiments run forever because nobody called them

  • ✓Work inside your ad accounts, tools and stores

    ✕Keep your data in agency-owned accounts

  • ✓Recommend less spend when the numbers say so

    ✕Push budgets up to grow our own fee

  • ✓Explain results in plain language

    ✕Bury bad news under acronyms

  • ✓Keep the same people on your account

    ✕Swap the team on your account every few months

The monthly rhythm

Four weeks, four jobs

  1. Week 1

    Plan

    • Agree the month's priorities
    • Set budgets and test slots
    • Brief the creative lab
  2. Week 2

    Launch

    • New campaigns and flows go live
    • Store tests start
    • First creative batch ships
  3. Week 3

    Learn

    • Read early results
    • Shift budget toward winners
    • Second creative batch ships
  4. Week 4

    Review

    • Monthly growth review with your team
    • Written summary and decisions
    • Draft plan for next month
What lands in your inbox

A monthly review you can read over coffee

Every month ends with a short written review. No screenshots of dashboards, no padding. Just what happened and what we suggest next.

Monthly growth review

Example
  • 1ScoreboardThe five numbers we agreed to move, against last month and target.
  • 2What we triedEach test, its hypothesis and its outcome in one line.
  • 3What we stoppedCampaigns, ads or flows we switched off, and why.
  • 4Next month's betsThe three or four priorities we propose, with expected impact.
Before kickoff

A short list to get ready

Tick these off and the audit can begin on day one. Nothing here needs to be perfect.

0 of 6 ready

Questions

Things people ask before signing

Which apps are a good fit?

Consumer apps on iOS and Android, mostly with subscriptions or in-app purchases. Food, travel, productivity, education, family and lifestyle are where we have the deepest experience.

How quickly can we start?

Usually within two weeks of signing. The growth audit begins as soon as we have access to your tools.

Do you work with early-stage apps?

Yes, as long as there is a live product and some early traction. Before launch, the audit and store growth work tend to be the most useful places to start.

Who will work on our account?

A growth lead plus specialists for each craft you choose. You meet them before signing, and they stay on the account.

What does it cost?

The audit is a fixed price. Retainers are a fixed monthly fee based on the crafts you choose and the size of your accounts. We share a clear quote after the intro call.

Can we stop if it is not working?

Yes. After the starting period, retainers continue month to month with 30 days' notice. Everything we build stays in your accounts.

Got an app worth growing?

Tell us where it stands today. We reply within one business day with next steps, or with an honest no if we are not the right fit.

Start the conversationor email [email protected]