Measurement & insight
When marketing, product and finance each have their own version of the truth, every meeting turns into a debate about whose number is right. We fix the plumbing first, then build reporting everyone can rely on.
Signs it is time to call us
- Your MMP, your analytics tool and the app stores all report different numbers.
- Nobody fully understands what SKAdNetwork data is telling you.
- Revenue per user is a spreadsheet someone updates by hand.
- Reports arrive weekly, but nobody changes anything because of them.
What you get
- 1A tracking plan with clear event names and definitions
- 2MMP setup or cleanup, including SKAdNetwork conversion values
- 3Cohort, revenue and channel dashboards
- 4A user lifetime value model, documented and reviewed together
- 5Incrementality tests for the largest channels
- 6A monthly insight report with recommendations, not just charts
Four steps, in this order
The first two steps usually fit into the growth audit. The last two repeat every month.
- 1
Tracking review
We compare events across your MMP, analytics and store consoles and list every gap and duplicate.
- 2
Fix the plumbing
Event names, attribution settings and conversion values are fixed and documented, with your developers where code is involved.
- 3
Build the views
Dashboards for the questions you ask every week: which channel, which cohort, which market, which price.
- 4
Model and test
A lifetime value model built from your own history, plus holdout tests to check what paid channels really add.
On the scoreboard
The numbers this craft is judged by, reviewed every month.
- Gap between MMP and store revenue
- Events passing QA
- Forecast accuracy of the LTV model
- Incremental installs per channel
- Time to answer a new business question
Tools we use here
If you already use something else, we will work in your setup.
- AppsFlyer
- Adjust
- Amplitude
- Mixpanel
- BigQuery
- Looker Studio
Where we have done this
Good questions, straight answers
We already have an analyst. Does this still help?
Usually yes. We take the setup and cleanup work off their plate, and hand over documented models and dashboards they can own afterwards.
Can you migrate us from one MMP to another?
Yes. We run both in parallel for a few weeks so you can compare numbers before switching, and nothing is lost in the move.
How do you handle iOS privacy limits?
We design SKAdNetwork conversion values around your real revenue events, combine them with modeled data, and are clear about where the uncertainty is.
Got an app worth growing?
Tell us where it stands today. We reply within one business day with next steps, or with an honest no if we are not the right fit.