Real problems, real numbers
A few recent engagements, written up without the marketing gloss. Client names are kept private by default. We are happy to share more on a call under NDA.
−29%
cost per trial in 10 weeks
Meal planning app · 10 weeks, ongoing
Creator ads that cooked up cheaper trials
A meal planning app was spending well on Meta and TikTok, but its polished studio videos had stopped working. We rebuilt the creative pipeline around real home cooks and cut the cost of a trial by almost a third.
31%
day-30 retention, up from 22%
Habit tracking app · One quarter
A shorter first week and a longer stay
A habit tracker had plenty of installs and a loyal core, but most new users disappeared before their first streak. We redesigned the first week of the journey and lifted day-30 retention by nine points.
+48%
organic installs in two quarters
Trip planning app · Two quarters
Seven new languages, one growing search curve
A trip planning app had an English listing that ranked well at home and almost nowhere else. We localized its store presence into seven markets and turned search into its largest source of installs.
+38%
subscription revenue at flat spend
Pet care app · Four months
Finding the channel that paid the bills
A pet care app with an in-app vet chat could not tell which channels were bringing paying subscribers. We fixed its tracking, rebuilt the revenue model and moved budget to where subscribers really came from.
How we report results
Every number on this page compares a defined period before our work with a period of the same length after it, using the client's own tools. Where a result could have other causes, such as a price change or a seasonal peak, we say so in the full write-up.
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